A slow-paced period drama uses slow transitions and dissolves, but trailers for action movies can smash cut to an explosion or other burst of activity. How you edit a trailer depends on what kind of movie it is. A longer trailer often shows most or all of the movie’s main cast, names the director, and mentions other relevant details, like if the movie is based on a popular book. Full trailers also show off the cast more than other previews. They usually show moments from several scenes in the film and run the gamut in terms of emotion or mood. Trailers contain the most information about a movie. Trailers typically run prior to feature films, though they used to come after the feature, hence the name. Trailers are the most familiar kind of preview, usually 2 to 2.5 minutes long. “Use a short trailer to drive traffic to a longer one,” says Martin. If the longer trailer has been released, a teaser trailer can be accompanied by a call to action (CTA) to view it. These especially short trailers can be repurposed - and reoriented - for social media sites such as Instagram or Twitter, where audiences will see a single scene as they scroll through their feed. Marketing campaigns for big-budget movies often put out a short clip to drum up excitement for a trailer prior to the release of a longer piece of video content. ![]() Teasers are usually released early in a movie’s marketing campaign, and they give the audience just a small hint of what the movie will look like.Ī trailer teaser is a new kind of teaser, meant to arouse interest in the release of an upcoming, longer trailer. Teasers are very short, usually about 30 seconds to one minute long. Earlier previews are shorter and only a few seconds long, and later previews are longer, with narrative arcs of their own. The length of a trailer depends on where it’s going to live online or be shown to audiences, and also when in the cycle of a movie’s marketing campaign it will be released. A storyboard can be a useful way to establish an arc for the trailer and when to add titles and on-screen information, such as release dates. Simply throwing together a few video clips from the film isn’t enough. Like feature films, trailers are the result of careful planning. ![]() Let the audience discover for themselves that the main character was a ghost the whole time, or that the villain is the protagonist’s father. “Don’t ever reveal your twist in the trailer,” says Martin. A few moments of a car chase, a romantic couple encountering each other at a park, or a single conversation between a hero and a villain can be enough to give a trailer an emotional throughline that gets viewers invested.Īs compelling as some elements of a film might be, it’s also important to know what not to put into a trailer. ![]() “You can take one particular moment in a film and make that your trailer,” says cinematographer Joshua Martin. Action movie teasers should show off stunts and explosions. A trailer for a horror movie needs to be scary. ![]() A preview for a romantic comedy should be funny and charming in its own right. A moody art house movie should have a moody, atmospheric trailer. Choose scenes that are representative of the film and show off what kind of movie it is. Trailer making is all about distilling a movie down to its essence and leaving the emotional story unresolved just enough so the audience wants to see more.Ī good trailer gives the audience a little taste of how the whole movie will make them feel. Audiences sometimes enjoy them just as much, if not more, than full-length films. The ultimate goal of a trailer is to get people to buy a ticket and watch the new movie, but trailers are also compelling media in their own right. A good trailer is also a miniature movie in and of itself, introducing audiences to key characters, scenes, themes, or ideas in the upcoming film. Movie trailers are more than just commercials for upcoming films.
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